In the second podcast of the Build it Bright! Crafting your Solar Marketing Program training series, Glenna Wiseman of Identity3 interviewed marketer, Kent Lewis, president of Portland-based Anvil Media. Founded in 2000, Anvil Media, Inc. is an award winning integrated marketing agency specializing in search engine marketing, social media and analytics.
In this interview, Kent offers solar trade ally installers tips and insights on how to build an effective social media strategy with a limited budget including:
- Getting measurable online and social media marketing results
- Measuring online effectiveness with the Anvil Marketing Index
- Building a social media strategy with limited resources
- Developing social media on a shoestring
- Why your blog is more important than ever
- A metrics based approach for hiring outside marketing resources
See the rest of the Build it Bright! solar marketing training series online at www.energytrust.org/BusinessDevelopment.