As part of Energy Trust’s ongoing soft cost reduction initiative, the solar program provides business development resources to help drive continued growth of solar trade ally contractors and create a vigorous and sustainable Oregon solar market that can ultimately thrive without incentives.
Check out the Training & Education Calendar to find more business development training opportunities.
The business development fund reimburses solar trade allies for a portion of pre-approved marketing projects and training. Using the Energy Trust logo in your marketing pieces positions your business as a solar expert, and participating in training helps your business improve and grow.
Steps to Receive Reimbursement
Business development fund amounts are subject to change. Energy Trust reserves the right to decline reimbursement for any project.
Trade Ally Logo
The Energy Trust Trade Ally logo must be included on all pieces and must be used in black and white against a solid color background. Space surrounding the Energy Trust Trade Ally logo must be at least the size of the “burst” as shown below.
Download the Energy Trust Trade Ally logo from the Logo Resources page.
Language and messaging requirements
Do not refer to Energy Trust cash incentives as “rebates.” They are “incentives” or “cash incentives.”
Do not refer to tax credits as “cash incentives.” If advertising or promotion refers to tax credits in combination with Energy Trust cash incentives, it must refer to them as “tax credits” and “incentives” or “cash incentives.” Example: “Solar electric installations may qualify for tax credits and incentives totaling $9,000.”
If advertising or promotion refers to the percentage of cost savings available through tax credits and incentives, it must include the words “up to.” Example: “Up to 75 percent of system cost can be covered by tax credits and incentives.”
Refer to Energy Trust of Oregon as “Energy Trust of Oregon” in the first use and “Energy Trust” thereafter. Do not refer to Energy Trust as ETO.
Do not use “partner,” “partnership” or “partnering” when associating Energy Trust with your business. Use “trade ally contractor of” or “or working with” or “in collaboration with.”
The Solar program has worked with Glenna Wiseman of Identity3, a nationally recognized solar marketing expert, to provide a 6-month solar marketing training series for solar installers to use in assessing and expanding marketing efforts. Follow the links below to view pre-recorded webinars, listen to podcasts, read blog articles or download documents and resources that you can use to grow your business. Go to the Training & Education Calendar to register for upcoming webinars.