Marketing tip: Using solar as a selling point

Installing solar on a spec home or building a home to be solar ready can give you an important edge in selling houses—especially when you articulate the benefits of solar when talking to buyers.

Consider a few unique selling points when you talk with potential buyers:

  • Homebuyers can leverage solar savings to finance upgrades in other areas, such as lighting, to lower operating costs in the future.
  • A solar energy system can reduce a homebuyer’s reliance on the grid for many years to come.
  • National studies have shown homes with solar systems have improved resale value over time.
  • Extra energy generated in the summer can be credited to the homeowner by the utility and recouped when solar energy is not available at night or during cloudy months.

To learn more about Energy Trust’s solar offerings for new homes, contact Kendal Hansen, Solar field support subcontractor, 503.347.0541.