Want to captivate customers with your direct mailers, emails and advertising materials in 2017?

Start by clearing out the clutter. We’ve all visited electronics stores that bombard us with walls of televisions, each tuned to a different channel. With so much going on, it’s overwhelming and difficult to focus our attention. Customers have the same experience when faced with cluttered marketing materials.

Resist the temptation to overload a marketing piece with too many details. Instead, think one compelling hook to create interest and inspire customers to contact you. Start by asking yourself these questions:

• What is my offer?
• What key benefits does it provide?
• What is the one thing I want customers to do now?

To be noticed and get results, keep it simple and focus your content on the basics: highlight the benefits and a clear call to action. You can share other details when you’re talking with customers by phone or, better yet, meeting with them face-to-face.