Did you know that all homebuyers are actually looking for green homes?

Do you know why? Are you prepared to help them find or upgrade to a green home? 

Everyone wants a comfortable, secure, healthy, durable, efficient home. In fact, 81% of people who expect to buy a new home in the next two years say higher energy efficiency would cause them to choose one new home over another.*

What realtors need to know is...

• What are the different ways homebuyers can find/create a green home?
• Which of these homebuyer desires are most important to focus on?
• How can I differentiate myself in the market so homebuyers know I'm a green professional?

This course will provide multiple opportunities for you to reflect on your approach to serving your clients and helping them find or upgrade to a 'green' home.

By taking this course, you will: 

• Understand the importance of 'green' with today's homebuyers
• Learn how to talk about energy and green considering the role emotions play in homebuying
• Learn the current green trends in the housing market
• Understand the differences and similarities between an 'energy efficient' and a 'green' home
• Match green features to different homebuyer expectations and segments
• Learn how to market a green home and yourself as a green professional

Questions? Contact Heather Kendall at hkendall@earthadvantage.org or (503) 968-7160 x20