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How Homebuyers Ask for Green Without Saying the Word

SEPTEMBER 14, 2017 | 2:00 PM - 3:30 PM
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Did you know that all homebuyers are actually looking for green homes?

Do you know why? Are you prepared to help them find or upgrade to a green home? 

Everyone wants a comfortable, secure, healthy, durable, efficient home. In fact, 81% of people who expect to buy a new home in the next two years say higher energy efficiency would cause them to choose one new home over another.*

What realtors need to know is...

  • What are the different ways homebuyers can find/create a green home?
  • Which of these homebuyer desires are most important to focus on?
  • How can I differentiate myself in the market so homebuyers know I'm a green professional?

This course will provide multiple opportunities for you to reflect on your approach to serving your clients and helping them find or upgrade to a 'green' home.

By taking this course, you will: 

  • Understand the importance of 'green' with today's homebuyers
  • Learn how to talk about energy and green considering the role emotions play in homebuying
  • Learn the current green trends in the housing market
  • Understand the differences and similarities between an 'energy efficient' and a 'green' home
  • Match green features to different homebuyer expectations and segments
  • Learn how to market a green home and yourself as a green professional

Questions? Contact Heather Kendall at or (503) 968-7160 x20


Date: September 14, 2017

Time: 2:00 pm - 3:30 pm

Cost: Free

Event Category: Professional Certification



Rogue Valley Association Realtors
629 Franquette St
Medford, OR 97501 United States


Earth Advantage

Phone: 503.968.7160


Website: View Organizer Website