How Homebuyers Ask for Green Without Saying the Word
SEPTEMBER 14, 2017 | 2:00 PM - 3:30 PM
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Did you know that all homebuyers are actually looking for green homes?
Do you know why? Are you prepared to help them find or upgrade to a green home?
Everyone wants a comfortable, secure, healthy, durable, efficient home. In fact, 81% of people who expect to buy a new home in the next two years say higher energy efficiency would cause them to choose one new home over another.*
What realtors need to know is...
- What are the different ways homebuyers can find/create a green home?
- Which of these homebuyer desires are most important to focus on?
- How can I differentiate myself in the market so homebuyers know I'm a green professional?
This course will provide multiple opportunities for you to reflect on your approach to serving your clients and helping them find or upgrade to a 'green' home.
By taking this course, you will:
- Understand the importance of 'green' with today's homebuyers
- Learn how to talk about energy and green considering the role emotions play in homebuying
- Learn the current green trends in the housing market
- Understand the differences and similarities between an 'energy efficient' and a 'green' home
- Match green features to different homebuyer expectations and segments
- Learn how to market a green home and yourself as a green professional
Questions? Contact Heather Kendall at hkendall@earthadvantage.org or (503) 968-7160 x20