Marketing tip: Get the most from home shows

Home shows are an important way to meet potential clients, learn what people are looking for and establish relationships that could result in sales.

Participate in shows and events that are most likely to put you in touch with your target customers, and invest in a booth or display that showcases your strengths and draws people in for conversation. Try including videos, photos or written testimonials from successful projects. Build leads by inviting prospects to enter a drawing, sign up for special offers or join a mailing list.

Most importantly, follow up with people after the show. Someone who took the time to talk with you may be thinking of making improvements to their home and could be close to making a decision. Seize the opportunity to help them take action by following up soon after the show.

Trade allies can use Energy Trust business development funds to offset marketing costs, including event display costs. Depending on your trade ally star rating, Energy Trust will reimburse you for up to 50 percent of qualified marketing costs for pre-approved projects. Visit the Business Development Fund web page for a full list of eligible projects and requirements for receiving reimbursement.