Oregon utility customers will soon have a light bulb moment when ads promoting LED lighting begin appearing on websites and Facebook feeds throughout the state. Ads will drive consumers to an interactive bulb wheel at www.energytrust.org/lightbulb where they can learn more about LEDs and find local retailers offering instant discounts on ENERGY STAR® certified bulbs.
The campaign will run for approximately four weeks beginning October 12, and will target customers in select regions who are searching the web for information about lighting. Ads will direct readers to click through to the Energy Trust website to learn more.
Keep an eye out for the new lighting ads and encourage customers to choose ENERGY STAR® certified lighting.