In February, the Home Performance Alliance held the 2015 ACI Northwest Regional Home Performance Conference in Seattle. The two-day conference focused on supporting Home Performance and weatherization professionals in the Pacific Northwest. There were nearly 40 presentations ranging from cutting-edge building sciences to best practices in operational efficiency.

One presentation about advanced marketing and lead generation addressed the importance of optimizing your website in order to capture more traffic, increasing lead generation and reducing the average cost per lead. Some factors to consider for your website include the age of your site, number of links to your site, number of pages within the site and how often web content is updated. By addressing each of these areas, you can increase your search ranking when potential customers search for key words related to your services.