The numbers are in and email marketing is what your customers prefer, but how do you know what content they find valuable?

Email is an effective solar marketing approach and solar companies should take advantage of the benefits. Here are five tips from Tor Valenza at UnThink Solar to enhance your email marketing, whether you’re a solar manufacturer or installer:

• Try creative content with segmentation
• Be careful how often you send emails
• If you have an offer, use buttons in your design
• Offer something
• Surprise subscribers – in a good way

For the full details on each tip, read the original post on the UnThink Solar blog.