Because more people access the internet through smartphones and mobile devices than computers, mobile marketing is a great way to reach customers—plus it allows them to instantly take action. Here are some first steps toward successful mobile marketing:

• Tap into text messages. Mobile text marketing can be an affordable and effective way to attract qualified leads and stay in touch with clients. To get started, work with a mobile marketing provider that offers plans and support services for small businesses. Your provider can give you access to short text codes and keywords. For example, a yard sign could have a call to action to “Text COMFORT to 45880 to save 10 percent on weatherizing your home.” Respondents would receive an automatic text reply, including a link to sign up for a special offer on your website. Plus, you can send offers and updates to your list of mobile subscribers.
• Build a mobile-friendly website. This will ensure that visitors have a good experience regardless of what device they use. To make your website mobile friendly, you can create a simplified mobile version or a new responsive website. Responsive websites automatically adjust for optimal viewing on any device—from phone to tablet to desktop computer.

Get a free Google Places listing. Every business with an address can claim a free Google Places listing. For local searches, Google matches queries by drawing from the profile information you create.