Residential trade allies will soon have a new pathway for Business Development Fund participation. Starting in 2019, trade allies can sign up to become campaign allies and receive leads via marketing campaigns developed by Energy Trust of Oregon.

Under the new campaign ally approach, Energy Trust will design marketing campaigns focused on specific energy-efficiency technologies and geographic locations. Trade allies may apply to participate in the campaigns that align with their business offerings through an application that will be posted in Insider.

Energy Trust will provide clear guidelines and selection criteria in the next few weeks to help trade allies determine which campaigns best fit their business model, location, install types and number of leads they are prepared to take on. Campaigns will run for limited time periods throughout the year and there will be deadlines for submitting applications.

Please check Insider regularly for updates on upcoming campaign ally opportunities! For further details about campaign allies, contact the Business Development Fund team at homesfund@energytrust.org or 1.866.365.3526.