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Business Development Fund Guidelines

For New Buildings Program

As an Existing Buildings, New Buildings, Business Lighting, Production Efficiency or Existing Multifamily trade ally, you are eligible to receive partial reimbursement for marketing projects and training approved by Energy Trust of Oregon. Using the Energy Trust logo in your marketing pieces positions your business as an energy-efficiency expert, while participating in training helps your business improve and grow.

See the Other Offers tab to find out more about training and other business development opportunities.

For questions regarding the guidelines and requirements listed below, email

Business development funds are available on a first-come, first-served basis. Pre-approval is required for all marketing projects and trainings. Pre-approval qualifies projects for reimbursement but does not reserve funds. Funds will not be distributed until final invoices for qualified, pre-approved projects are submitted.

Reimbursement requirements

Standard Trade AllyMBE, WBE, VBE & Rural1 Trade Ally
Annual maximum: $3,000
Amount reimbursed: 30%
• Only $2,000 may be reimbursed for trainings
• $200 per person maximum for training
• 50% reimbursement for bilingual advertisements
Annual maximum: $4,000
Amount reimbursed: 50%
• Only $2,000 may be reimbursed for trainings
• $250 per person maximum for training
Minimum reimbursement:
• $75 for marketing
• $75 for training
Minimum reimbursement:
• $75 for marketing
• $75 for training

1Minority Business Enterprise (MBE), Women Business Enterprise (WBE) and Veteran Business Enterprise (VBE) designate minority-owned, women-owned and veteran-owned businesses. Rural businesses are designated as businesses that serve rural customers, as determined by Energy Trust.

Project eligibility

  • Project must promote Energy Trust offers within the program you are enrolled in as a trade ally
  • Pre-approval is required
  • Project must meet logo and text requirements

A trade ally participating in more than one business development program is eligible for the maximum yearly cap from each program.

If you are a trade ally enrolled in more than one Energy Trust program, you may receive business development funds from only one program for an individual marketing piece or training; no piece or training shall receive funding from more than one program.

Eligible Marketing Projects

Print• Direct mail
• Newspaper
• Magazine
• Native advertising
• Advertorials
Online• Banner ad
• Pay-per-click ad including social media sponsored posts
• Social media sponsored posts: Eligible websites include Facebook, LinkedIn, Instagram and Yelp. Trade allies must seek pre-approval before running any ads.
• Paid search
Broadcast• Radio and TV ad: Content should represent how your business services can help your customers improve their energy performance. Air tests of all radio and TV ads must be included when requesting pre-approval.
Professional development• Training/certification: For more details, see the Other Offers tab

Although press releases are not eligible for reimbursement, Energy Trust requests that all press releases receive our approval to ensure that content follows Energy Trust marketing guidelines. Please allow five business days for review and approval.

Steps for Reimbursement

1. Request pre-approval before releasing your marketing project or attending training.

Email completed pre-approval application and draft versions of your marketing piece or training/event description to

2. Produce your marketing materials or attend your training.

After receiving Energy Trust’s written approval, you may proceed to produce your materials or attend your class.

3. Submit for payment.

Submit an invoice for print and production or training costs within 15 days of the release of your project or the date of training.

Energy Trust cannot pay designers, printers or other suppliers directly. In addition to the invoice, each project also requires proof of completion. A certificate of completion is required for trainings.

Energy Trust will issue reimbursement checks within 60 business days of receiving all required materials. Funds are limited and are available on a first-come, first-served basis. Funding and project eligibility are subject to change. Energy Trust reserves the right to decline reimbursement for any project.

1. Trade Ally Logo

The Energy Trust Trade Ally logo must be included on all pieces and must be used in black and white against a solid color background. Space surrounding the Energy Trust Trade Ally logo must be at least the size of the “burst,” as shown below.

Download the Energy Trust Trade Ally logo from the Logo Resources page.

2. Text Requirements (select one)*

*Projects that do not include one of the required text statements will not qualify for reimbursement.

If your marketing project does not allow for full text requirements (for example, online banner ads) exceptions will be considered.

For New Buildings trade allies in Oregon

  • As an approved trade ally contractor of Energy Trust of Oregon, we are qualified to increase energy savings for your business.
  • As an Energy Trust of Oregon trade ally, we can help you access cash incentives to make it easier to improve your business’s energy efficiency.
  • We are working with Energy Trust of Oregon to help you reduce energy costs and increase energy savings

For questions regarding guidelines or requirements, contact

Messaging Requirements


  • Do not refer to Energy Trust cash incentives as “rebates.” They are “incentives” or “cash incentives.”
  • If a project is eligible for different incentives based on efficiency, please use the words “up to” before stating the incentive amount.

Energy Trust of Oregon:

  • Refer to Energy Trust of Oregon as “Energy Trust of Oregon” on the first use and “Energy Trust” thereafter. Do not refer to Energy Trust as “ETO” or “the Trust.”
  • Do not use “partner,” “partnership” or “partnering” when associating Energy Trust with your business. Use “trade ally contractor of” or “working with.”
  • For Washington trade allies only, you may refer to Energy Trust of Oregon as “Energy Trust” and omit “of Oregon.”

Additional requirements and exclusions:

  • You may not use the Energy Trust trade ally logo or our name on any classified listing, such as Craigslist or Angie’s List.
  • You may not use the Energy Trust trade ally logo on vehicles or places of business.
  • Energy Trust reserves the right to deny use of the Energy Trust trade ally logo at any time.

Training and Continuing Education: The following pre-approved trainings are eligible for business development funds:

  • Trainings and workshops listed on the Training & Education Calendar
  • Construction Contractors Board (CCB) continuing education classes
  • Industry conferences

To request reimbursement for other trainings not listed above, submit the pre-approval application for consideration.

Apparel purchases are not eligible for reimbursement, but trade allies may use the Energy Trust trade ally logo on apparel after receiving Energy Trust approval.

Events are not eligible for reimbursement, but trade allies may display an “Ask Us About Cash Incentives” Energy Trust sign at their event booth after receiving Energy Trust approval. Email to request a sign and receive pre-approval.